Taking a look at some media trends in the digital age
Taking a look at some media trends in the digital age
Blog Article
Below is an introduction to some existing trends and habits in tv and content consumption.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the way in which individuals are getting their news is also changing. Individuals are progressively turning towards internet news sources, rather than watching television, to discover current worldly affairs. Nevertheless, simultaneously, due to a consistent flow of information, individuals are coming to be overwhelmed by big amounts of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is clearer and much easier to observe. These days it is common to see news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been important for supplying people with trusted and authenticated news sources, in a format they can easily identify with.
In the current digital age, smart phones have become one of the most commonplace devices that people are using to watch videos and gain access to media. Nowadays, many social media channels are offering unlimited feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that globally, mobile content viewing is here on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms enable users to see a sequence of personalised content and react immediately, making these videos far more engaging and addicting than conventional media. Short form videos are also being used regularly for news and educational purposes, not just for home entertainment. Consequently, this pattern is evolving the way individuals are actively seeking for and expecting to get info, in a faster, much shorter and more visible format.
Over the last few years, with the rise of digital media, the way in which people consume media has shifted significantly. For several years, standard tv was the primary source of family entertainment for many people. Nevertheless, ever since the advancement of internet streaming services, many viewers are averting from arranged television, especially among younger people. Rather, worldwide media content analysis shows that more people are purchasing memberships to streaming services, which strongly evidences the transformation in audience intake practices. These options are popular for allowing people to watch the shows and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the market.
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